Building on the success of our 2020–2025 transformation strategy, we are launching an ambitious new five-year strategy in 2026 – our blueprint aimed at delivering continued growth, increased profitability and an even higher bar on innovation and customer centricity. Aligned with the goals of Saudi Vision 2030, this strategy will guide us towards our aspiration to become the most innovative and customer-centric in Saudi Arabia, delivering ever-increasing value to our shareholders and all our stakeholders.
To achieve these ambitions, we will continue
strengthening our core businesses while exploring new bold moves
Become the most innovative and customer centric in KSA with a focus on
profitability and building distinctive differentiation leveraging Al
The most innovative and customer-centric retail in KSA
'Islamic Private Bank of Choice' in KSA operating as a profitable franchise
Bank of choice for corporates satisfying evolving beyond-lending needs with a focus on transaction banking
Become the Leader in Intelligent Digital Banking in KSA. Leaping local competitors
Optimize the bank's client offering through best-in-class treasury products and drive cost-efficient, 9 funding strategy
